Citrus Bar
As a young and innovative brand, Citrus Bar, a juice bar in Puebla City, is dedicated to the wellness and self-care market. I developed a bold, high-contrast identity that reflects their commitment to a vibrant healthy lifestyle. The design features a harmonious color palette and a clean, graphic style.
My creative process for this project began by focusing on the primary elements of the product: its colors, textures, and shapes. These elements allowed me to conceptualize a logotype for the brand that communicates dynamism in a minimalistic style while maintaining a cheerful and vibrant personality.
The design features a harmonious color palette and a clean, graphic style.
After establishing the main concept for the brand, I proceeded to develop a unified identity across various applications. I began by creating iconography and layouts for their menu and social media, primarily using text and symbols.
At this stage, my objective was to develop clear imagery intended for use across various platforms, including both printed and digital media, while maintaining coherence and a recognizable style.
Following approval of the graphic proposal, a brand photoshoot was conducted. The established brand identity—communicating dynamism through color, contrast, and composition—guided the imagery. These photos were subsequently used for social media content.
As part of this project, I developed social media content for the brand across various formats, including static posts, carousels, reels, and stories.
The video content was recorded and edited to align with different campaign objectives, such as increasing followers or promoting the store.
A range of tools and techniques were employed during this project, including motion graphics, sound recording, and AI-generated sound.