As a result of a colaboration with designer Angélica González for this project,  I proposed several design improvements to a preexisting site built with Elementor (which can be consulted here). These included adding a hero video slider and a carousel showcasing original videos that were recorded and edited for Dr. Daniel Planter’s YouTube channel (also proposed as part of this project).

Pop-up window functionality was added to enrich the existing information, and a social media feed was embedded on the home page.

As part of a campaign aimed at improving the brand’s visibility and market presence, I produced and edited several short videos—most of them using a green screen to enhance post-production—that share valuable information with the target audience. These videos were created not only by editing pre-existing footage but also by recording original audio and video. They were later published on the official Dr. Daniel Romero Planter YouTube channel and his social media accounts, and further reinforced on his website through blog articles related to the video topics, aiming to provide deeper insights. 

As a result of these changes, the site—originally built as a landing page—began evolving into a more complex website allowing to improve any existing and future campaing by providing original audiovisual informative resources.