Dr. Israel Cervantes

Photography | Social Media | Video Edition | Web Design

For Dr. Israel Cervantes, we carried out a complete update of his digital presence. This included creating content for Instagram, Facebook, and TikTok—ranging from photography and video production to motion graphics and static posts.

We also refreshed his professional profile on Doctoralia and redesigned his website. The previous site was built on a standard WordPress template provided by a thirdparty theme built with Elementor, which limited the effectiveness of his brand image and presented a very simplistic design. To address this, we updated plugins, implemented a layout, and enhanced the site’s visual identity using Elementor, along with original content made for this purpose.

For his social media strategy, I developed educational content through original scripts designed to guide both photography and video production. The main goal was to position Dr. Israel Cervantes as a leading voice in his specialty.

The video content was edited using chroma key, combined with standard video composition techniques. This approach was chosen to make the doctor’s message more visually appealing and efficient, while preserving its clarity and conciseness as a health professional communication.

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Una publicación compartida por Dr. Israel Hematología Tlx (@dr.israelhematologiatlx)

@drisraelcervantes Recuerda que la prevención es fundamental y un diagnóstico temprano evitará complicaciones futuras. ❓No dudes en preguntar, dejame tus comentarios y con gusto responderé a tus inquietudes. 👌 #hematologia #saludybienestar #medicina #prevencion ♬ original sound - Dr. Israel Cervantes

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The main goal in this project was to position Dr. Israel Cervantes as a leading voice in his specialty.