Funny land

Logo | Motion graphics

As part of this logo proposal project, my creative process began by conceptualizing the brand name “Funny Land” and its service—bounce house rentals—as a dynamic graphic identity that conveys not only movement and energy, but also an approachable and relaxed personality through a vibrant, colorful composition and bold elements.

After adjusting the kerning and alignment between characters, the final concept emerged as a simplified smiley face that “bounces” along with the rest of the letters, as if all were inside a bounce house.

With this design, I aimed to create something easily relatable to the brand’s core product, while emphasizing the idea of fun through the symbolic use of a smiley face.

For the animated version, I started with a simple sketch to understand the flow and define the animation before staging each element. In Adobe After Effects, I used two pre-compositions to build two distinct animation states: the first features the smiley “bouncing” around the stage, and the second transitions into the full logo version.

Each element was animated to convey the bouncing motion using fundamental principles of animation: squash and stretch, anticipation, follow-through and overlapping action, slow in and slow out, and arcs.

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With this design, I aimed to create something easily relatable to the brand’s core product, while emphasizing the idea of fun through the symbolic use of a smiley face.