Dra. Ixel Escamilla ”home”” By the end of 2024, I had the opportunity to work on the design and brand development for Dr. Ixel Escamilla, a cancer treatment specialist based in Puebla, Mexico aiming not to present herself as a commercial brand but as...
Citrus Bar As a young and innovative brand, Citrus Bar, a juice bar in Puebla City, is dedicated to the wellness and self-care market. I developed a bold, high-contrast identity that reflects their commitment to a vibrant healthy lifestyle. The design features a...
Deled Back to portfolio In 2014, I worked as an in-house designer for the LED lighting brand “Deled.” During this project, which lasted approximately 9 months, the brand identity and its applications in packaging, uniforms, and printed and digital...
Resonancia Arquitectura Back to Portfolio For Resonancia Arquitectura, I developed a conceptual brand design inspired by their work as an architecture firm. From the outset, a keen eye for detail guided the brand design, encompassing editorial, web, and social media... 
