
Logo design is always a creative challenge that I really enjoy: brand identity, it personality, values and objectives, even the personal history from the owners are something to keep on mind while working on its development which I consider and use constantly as part of my creative process.
In this specific scenario, it was a great oportunity to work with a brand eager to offer a safe space, a psicological companionship for individuals looking for an ethical and accesible mental health care service.
From the beginning, the logo design, tipographic and chromatic selection was tought on comunicate the core values from the brand aiming to represent an armonic and peaceful identity.
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