The mexican word “itacate” is used to refer to a snack of tortillas, chili, and beans. Like many words that end in -ate (for example: aguacate (avocado), chocolate, and tomate (tomato), the word “itacate” comes from theNahuatl“itacatl,” meaning backpack. TheNahuatlword “itactl” comes from “ititl,” which means belly, perhaps that’s why weMexicansknow “itacate” as food to go.
Along with the concepts “Deli,Veggie,Gourmet,” “itacate” shaped what was a vegan dark kitchen project in the city ofCholula,Puebla, with the guiding idea of communicating dynamism and freshness to a friendly and light brand.
