Marina Córdova
The digital ecosystem for Marina Córdova, expert training consultant, was designed under a premise of Narrative Architecture. The challenge consisted of transforming a complex training consultancy offering into a fluid user experience (UX).
To this end, we implemented WordPress as a content management system (CMS), prioritizing storytelling as a sales tool, ensuring that content curation not only informs, but also guides the prospect through a conversion funnel based on authority and trust.
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The project integrated interface design with a robust content strategy focused on results-driven storytelling.
Through remote co-creation sessions, we transformed Marina Córdova’s digital presence. The project integrated interface design with a robust content strategy focused on results-driven storytelling. The goal was to translate her vast expertise into a user experience that narrates not only the ‘what’ but also the ‘how’ she solves complex training challenges, ensuring a perception of high professional value.
While this has been a project completely oriented toward Marina’s personal brand, we have collaborated on different projects, contributing and giving shape to highly creative ideas and solutions to different professional challenges that we have solved as a team.
